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In this episode of Train to Gain, hosts Erin Raitt and Katie Merrill kick off the first episode of 2026 with a special guest as part of their OG Series—highlighting the people who helped shape B-Lynk in its earliest days. They welcome Tim Sisneros (Cisco), a longtime partner, collaborator, and earl…
Overview B-Lynk kicks off The OGs series with guest Mike Enders, product leader at Articulate and longtime collaborator. We cover the evolution of e-learning tech (Flash → Studio → Storyline → Rise, SCORM → xAPI), the rise of microlearning/snackable content, and practical uses of AI—especially rol…
Overview We continue The OGs series with Caitlin Clark-Zigmond of Clark Growth Partners to unpack the MOVE Framework for go-to-market (Market, Operations, Velocity, Expand). Topics include ICP vs TAM and “relevant market,” aligning silos with shared metrics, scaling sales enablement, NRR as a nort…
Episode Overview In the final Train to Gain episode of 2025, hosts Erin Raitt and Katie Merrill bring a festive close to the year with a special holiday-themed edition: The 12 Training Tips of Christmas. No singing (you’re welcome!)—just a fun, helpful rundown of twelve actionable training and ena…
In this episode of Train to Gain, hosts Erin Raitt and Katie Merrill sit down with Kathryn Rose, founding CEO of ChannelWise and co-founder of the Channel Marketing Association, to unpack what AI literacy really means for the channel. They explore how vendors and partners can move beyond hype and s…
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