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In this episode I had a fun conversation with Justin Scerbo, Director of Brand Strategy with Java Factory about their latest promotional campaign.
Flavor 52's New "Ice Cream Truck Season" Turns Iconic Frozen Favorites into Limited-Edition Coffees Featuring Creamsicle®, Breyers®, Klondike®, Popsicle® and Good Humor®
The sounds of the neighborhood ice cream truck are getting a caffeinated makeover. As part of its groundbreaking Flavor 52 campaign, Java Factory launches its most nostalgic collection yet: Ice Cream Truck Season—a limited-edition lineup of flavored coffees inspired by some of America's most recognizable frozen treats. Beginning in late August and continuing through October, coffee lovers can experience weekly flavor drops inspired by Creamsicle®, Breyers®, Klondike®, Popsicle® and Good Humor®, transforming childhood memories into an entirely new coffee experience.
The collection marks the second chapter of Java Factory's ambitious Flavor 52 initiative, which is introducing 52 brand-new coffee flavors over 52 consecutive weeks, with a new release every Monday. Rather than relying on predictable seasonal flavors, Java Factory is reinventing flavored coffee through licensed collaborations, unexpected flavor experiences, and weekly product launches that keep consumers anticipating what's next.
Java Factory is redefining the coffee experience through specialty-grade 100% Arabica Brazilian coffee and an imaginative portfolio of bold roasts and innovative flavored coffees. Known for its creative flavor combinations and uncompromising quality, Java Factory believes exceptional coffee should be as memorable as it is delicious. Through Flavor 52, the company continues to push the boundaries of flavor innovation while creating one of the industry's most engaging consumer experiences.
For more information about Flavor 52 or to subscribe, visit www.javafactory.com.
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