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Search engine optimization, or SEO, has changed more in the last two years than the previous ten, and small businesses are feeling it. Gene Marks sits down with Tom Capper of Moz to explain what actually works now, and what's no longer worth your time when it comes to organic search. Tom breaks dow…
A Korn Ferry survey found that at least half of employers expect to provide raises at least equal to the rate of inflation (3%). Host Gene Marks advises small businesses to take advantage of the flexibility of offering more PTO as a bonus. Another hurdle is handling the soon-to-be silver tsunami of…
Unemployment claims have dropped to their lowest level since mid-July, which is a good indicator that layoffs aren’t imminent. Host Gene Marks talks about employers holding on to their employees in a strong labor market. Plus, the House of Representatives passes nine bills with bipartisan support a…
Gene Marks talks with Angie O’Dowd, Global VP of Partner Ecosystem at HubSpot, about how HubSpot has evolved into a full CRM and “agentic customer platform,” how its partner ecosystem works, and how AI and agents are changing CRM setup, adoption, data quality, and reporting. They cover when you sho…
Data from the Paychex Small Business Employment Watch and the federal government show weekly hours worked increasing and job openings maintaining. Host Gene Marks offers insights on what employers can do in a tight labor market. He also points to internal issues leaders are having with elevating Ge…
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