Don’t Underwrite the Luck: Dan Breslin on Branding, Big Deals, and Aligned Partnerships

This episode, Saul sits down with Daniel Breslin, founder of Diamond Equity Investments and host of the REI Diamonds Show, to unpack how he went from addiction and rock bottom to building a $57M+ direct-to-seller powerhouse across multiple markets. Dan shares how faith, marketing discipline, and long-term thinking helped him scale a high-volume operation—without chasing every shiny object.

You’ll hear:

• Why Dan reinvested 70%+ of profits back into branding instead of measuring KPIs

• How his business model blends singles, home runs, and a 10-year lead nurture cycle

• What aligned partnerships actually look like—and why some succeed without operating agreements

• Why trusting God and reading the Bible in 2011 was the true foundation of his business

• How thinking in deal size—not lead volume—changed everything

If you’ve ever struggled with over-optimizing or under-committing in business or life, Dan’s story is a masterclass in alignment, clarity, and grit.

Connect with Daniel Breslin
🔗 REIDiamonds.com
📧 dan@reidiamonds.com