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In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the evolution of VidMob, the importance of creative quality in advertising, and how AI can enhance creative intelligence. The conversation also delves into the differences between digital and CTV advertising, attention dynamics, and a successful case study with Kalanova. Alex shares insights on the cultural shifts towards data-driven marketing and the future of AI in creative measurement.
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免責: このページに埋め込まれているポッドキャストとアートワークは Advertising Week からのものであり、その所有者の所有物であり、Listen Notes, Inc. と提携または承認されていません。
