Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

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Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in this special #podcast episode of The Snoball Effect.

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Overview:
In this episode of The Snoball Effect, host Todd Jensen challenges marketing enthusiasts Chad Zollinger and Christian Jones to a series of fast-paced contests to determine who’s the best marketer at Snoball.

Each challenge gives the contestants just two minutes to prepare, underscoring the need for creativity under pressure.

The first competition, Prop-a-ganda, tasks Chad and Christian with creating billboards to promote a grape-flavored Uncrustables sandwich using a prop. Chad, equipped with a globe, must use visuals only, while Christian, with a stapler, can only use words. The imaginative concepts lead to a lively debate on the most effective advertising methods.

The second challenge, Marketing Meltdown, dives into a contentious marketing debate where one contestant must argue that “Google is Evil,” and the other defends it. Christian passionately argues Google's monopolistic power, presenting it as exploitative of small businesses.

For the final challenge, Company Branding, Chad and Christian are tasked with creating a name and tagline for a fictional app that helps parents communicate better with teenagers.

Chapters:
Chapter 1. Introduction (00:00:00 - 00:02:29)
Introduction of Chad Zollinger and Christian Jones. These two marketing wannabes will debate, present, and cajole their way to either victory or defeat.

Chapter 2. Whispering into Your Customer's Ear (00:02:30 - 00:04:27)
If you could whisper one phrase into the ears of your customer right when they're making their purchase decision, what would you say? We get crazy with it.

Chapter 3. Marketing Challenge 1 - Prop-a-ganda (00:04:28 - 00:13:34)
Insights into propaganda strategies and how perceptions are influenced in marketing.

Chapter 4. Points & Results - Prop-a-ganda (00:13:35 - 00:15:48)
Todd offers final judgement on our marketing presentations. He is biased and unfair.

Chapter 5. Marketing Challenge 2 - Is Google Evil? Marketing Meltdown (00:15:49 - 00:25:23)
Christian and Chad passionately argue the question of whether Google’s influence on the market and its control over online information constitute "evil" behavior.

Chapter 6. Points & Results - Is Google Evil? (00:25:24 - 00:29:50)
Todd offers final judgement on our "Is Google Evil?" debate. He is predictably biased and unfair. His take is questionable, as always.

Chapter 7. Marketing Challenge 3 - In a World... (00:29:51 - 00:35:49)
In this challenge, Christian and Chad are tasked with developing a business name and tagline for a new SaaS app aimed at bridging communication gaps between parents and their teenage children.

Chapter 8. Points & Results - In a World... (00:35:50 - 00:39:20)
Todd evaluates Christian and C

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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.