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If you feel like you know exactly what to do in your business but still aren’t executing at the level you want, this episode is going to connect the dots. In this episode of The Real Experts in Business podcast, I sit down with Julie Costa to break down why subconscious reprogramming is one of the most powerful drivers of revenue growth. This is for service-based entrepreneurs who are stuck in a revenue plateau, doing all the right things, but still not seeing consistent results. After 9 years of experience, I can tell you this is rarely a strategy problem. It’s an identity and execution gap. Inside this episode, we walk through how your subconscious patterns impact your pricing strategy, pipeline, and sales process, and how to shift them so your business strategy actually works.
Meet Julie Costa:Julie Costa is a Business Coach, Certified Master Hypnotherapist, and NLP Trainer specializing in subconscious transformation for high-performing entrepreneurs and practitioners. Her work focuses on closing the gap between knowing what to do and consistently executing at the level success requires.
Blending hypnotherapy, NLP, and identity-level behavioral work, Julie helps clients reprogram the subconscious patterns that impact visibility, sales, leadership, and decision-making. In addition to one-to-one work, she trains and certifies business owners to integrate subconscious reprogramming into their own client practices, expanding both impact and results.
With a background in corporate leadership, community building, and business development, Julie’s approach bridges strategy with deep behavioral change. She was named Best Hypnotherapist in Boston in 2024 and continues to lead transformative work with clients and practitioners worldwide.
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What You'll Learn:- Why knowing your business strategy isn’t enough for revenue growth
- How subconscious patterns impact your sales process and execution
- The role identity plays in breaking through a revenue plateau
- How to identify beliefs that are holding your business back
- Simple ways to start subconscious reprogramming today
- Why consistency in inner work drives long-term business growth
Episode Highlights:
[00:00] Introduction: Meet Julie Costa and her work in subconscious transformation
[02:00] Julie’s journey from business coaching to hypnotherapy
[05:00] Building a business while working full-time
[08:00] Why subconscious work is the missing piece in execution
[11:00] Identifying limiting beliefs and identity gaps
[15:00] How subconscious patterns impact revenue cycles
[18:00] Why inner work is layered and ongoing
[21:00] Different modalities for subconscious reprogramming
[25:00] Practical ways to shift beliefs in real time
[30:00] How to start implementing this work in your business
Key Takeaways: Strategy Isn’t the Problem. Execution IsHere’s what I see constantly. Business owners doing everything “right” and still feeling stuck.
After 9 years of working with service-based entrepreneurs, I can tell you this is almost never about needing a better business strategy.
It’s about execution.
And execution is directly tied to your identity.
If you’re operating from an identity that doesn’t match your next level, your actions will always pull you back to what feels safe. That’s why you can know exactly what to do and still not do it consistently.
Your Identity Sets the Ceiling for Your BusinessThis is where most people get it wrong.
They try to change their results without changing how they see themselves.
If your subconscious believes:
- “I’m not good enough”
- “I can’t handle more success”
- “This level of income isn’t safe”
You will unconsciously create patterns that reinforce those beliefs.
Inside the Focused Visionary Framework, this impacts all three pillars. Your pricing strategy stays too low. Your pipeline becomes inconsistent. Your sales process feels harder than it should.
Because your identity is setting the ceiling.
Subconscious Patterns Show Up in Your ResultsOne of the biggest indicators that this is your issue is inconsistency.
You have a great month. Then things drop off.
You gain momentum. Then you pull back.
That’s not random. That’s your nervous system trying to return to what feels familiar.
And until you address that, your revenue growth will continue to feel like a rollercoaster.
This Work Is Not One and DoneThis is the part people don’t always want to hear.
Subconscious reprogramming is layered.
You’re not fixing one belief and suddenly everything changes forever.
You’re working through years, sometimes decades, of conditioning.
But the difference is speed.
You recover faster. You catch patterns sooner. You move through blocks without staying stuck for weeks or months.
That’s what creates sustainable business growth.
Awareness Is the First StepYou don’t need to overcomplicate where to start.
Start by paying attention to your thoughts.
When you catch yourself saying:
“I’m not good at this”
“I can’t do that”
“This won’t work for me”
Pause.
Ask yourself: Is that actually true?
Then shift it to something more supportive and realistic.
That alone can begin to change how you show up in your business strategy and sales process.
Inner Work Amplifies Everything ElseThis is not about replacing strategy.
It’s about making your strategy work.
When you align your identity with your goals, everything becomes easier:
- You show up more consistently
- You make clearer decisions
- You sell with more confidence
- You create more predictable revenue growth
That’s why this is a tried and true strategy.
Because it impacts everything.
Resources Mentioned
- Subscribe to Back Pocket Insights for FREE
- Book a CEO Strategy Call
- Learn more about The Missing Piece Intensive
- Learn more about The Focused Visionary Accelerator
- Download the FREE Lead and Conversion Tracker
- Subscribe to the Sunday Morning Brew Newsletter
About the Host:
Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.
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