このエピソードについて
You've checked your reports and noticed the numbers don't match.
Meta Ads reports one number. Google Analytics reports another.
So which one is correct?
In this episode, we unpack attribution models, conversion reporting, and the reasons marketing platforms often take credit differently. You'll learn how to interpret data more effectively and make better optimisation decisions without getting lost in reporting discrepancies.
Key Topics:
- Attribution models
- Marketing analytics
- Meta Ads
- Google Analytics
- Conversion reporting
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