Why Donors Pull Back

Key Takeaways:

• Scarcity in fundraising often begins as a nervous system response to uncertainty—like being behind goal or a donor going quiet—and can drive behaviors such as chasing, over-following up, and pitching too soon, which donors experience as pressure.
• Maryanne’s Donor Flow Framework (Awareness → Interest → Connection → Action) emphasizes moving people at their natural pace; scarcity wants to “skip ahead” to the ask, while flow means meeting donors exactly where they are and offering the next natural invitation.
• Shifting from pushing to curiosity, pitching to connecting, and chasing to inviting creates conditions where donors lean in rather than pull back, because they feel understood, sovereign, and not treated like ATMs.
• Sustainable fundraising grows from confidence, connection, and influence—trusting the value of your work, understanding what matters to donors, and creating conditions for movement—supported by intentional mindset practices like mantras about time and money that keep you out of scarcity loops.

"Not responding is a response."

"Scarcity tries to manufacture movement. Influence creates the conditions for movement, and that is my whole life's work in that sentence: creating conditions for movement."

"Sustainable fundraising doesn't come from pushing harder. It comes from creating the conditions in which donors naturally want to move closer."

- Maryanne Dersch

Reference:

Scarcity Donor Flow - https://drive.google.com/file/d/1F1Q-Lbp1BQ5bklAsNqAf92zScepjBBOF/view?usp=sharing

Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. 

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker