E674:🎙️UNLEASHING CONSUMER INSIGHTS WITHOUT SURVEYS | TREVOR SUMNER - I-GENIE | THE ECOMMERCE EDGE Podcast

💡 Trevor is the CEO of i-Genie - https://i-genie.ai

💡 i-Genie provides Augmented Intelligence For Brand Equity, Market Research, Trend Spotting, Product Innovation and Consumer Insights, without Surveys Or Focus Groups

💡 Over 70% of marketing budgets have shifted to digital, i-Genie shifts your consumer insights data engine to be digital first

💡 In a time-pressured world, i-Genie goes where consumers are already talking and acting to unearth deep insights but passively instead of subjecting consumers through long surveys or focus groups

💡 In this episode Jason & Trevor discuss how consumer surveys often miss nuanced consumer insights

Enjoy!