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In Episode 69 of The Digital Marketer, I host an enlightening conversation with Rosie O'Meara and Kate Scappaticci, two dynamic leaders from GroundTruth, recorded live from Cannes. We dive into the transformative impact of connected TV and digital out-of-home advertising on performance marketing. R…
In Episode 71 of The Digital Marketeer, I sit down with Alex Strickland, who leads publisher relationships at FreeWheel. With a rich history in the media industry, Alex shares insights on how FreeWheel successfully integrated real-time programmatic advertising during the 2024 Paris Olympics, achiev…
In Episode 70 of The Digital Marketer, I have the pleasure of welcoming back Daphne Subar, the visionary behind Subar Sweets. Join us as we explore her innovative approach to business gifting, where intentionality meets creativity. Daphne shares insights on how her company has transformed the gifti…
In Episode 68 of The Digital Marketer, I, Stephanie Beach, engage in a thought-provoking conversation with Brendan McCarthy, CMO of Criteo. We explore Criteo's remarkable evolution over two decades from a retargeting company to a leading commerce media platform. Brendan shares insights on the brand…
In Episode 72 of The Digital Marketer, host Stephanie Beach welcomes Carolyn Lowe, founder of ROI Swift, to discuss how to optimize your Amazon strategy and stop losing money. Carolyn shares her expertise in helping brands thrive on the platform, emphasizing the importance of understanding Amazon's…
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