Breaking the UK’s ‘That’ll Never Work’ Mindset with Cano Water's Josh White

Struggling to break free from the UK’s “play it safe” mindset?

In this explosive episode, Josh White, founder of Cano Water, gets real about why British culture is stuck in a cycle of skepticism, lack of support, and shutting down bold ideas before they can breathe. 

He shares raw truths about growing up with ADHD, battling addiction, and constantly being underestimated.

He exposes how our resistance to backing innovators and celebrating success holds the UK back, while the US supercharges visionaries. If you know you’re meant for more, but keep hitting a wall of doubt and gatekeeping, this conversation will hopefully inspire you and give you the resilience to keep going.

We Cover:

01:08 – How growing up as the underdog shaped his drive
03:03 – The moment ADHD was diagnosed and what changed
06:18 – Understanding the link between ADHD and addiction
09:09 – How addiction masked deeper struggles (and why sobriety mattered)
12:06 – What it’s actually like to live and work with ADHD
16:00 – How to build a company without ‘fitting in’
20:18 – Creating Cano Water when nobody believed in it
25:10 – Why being different matters, and the truth about risk
28:12 – The real problem with the United Kingdom mindset and backing new ideas
33:07 – Fixed mindset vs growth mindset: what’s holding us back
37:43 – Small things any of us can do to build a more supportive culture
40:20 – Nurturing belief and creativity, why it starts young
44:13 – The courage to show up and keep leading (even when it’s hard)

Don’t miss this emotive and thought-provoking episode packed with practical ideas for ambitious leaders, creative thinkers, and anyone who’s ever felt underestimated.

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