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In the latest episode of our podcast for data-driven life science marketers, Laura interviews the visionary VP of marketing at Nanotemper, Jocelyn Davé.  Jocelyn has brought her experience from leading demand generation at a technology company to the scientific world. We discuss what she has l…
These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode 'Managing and Measuring Crisis Communications During the COVID-19 Pandemic' is now available for download. I sat down with communications and measurement guru …
For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, Senior Manager Marketing and Strategy at Thermo Fisher Scientific. Jim is a rare breed in our industry, a strategic marketer with the foresight to encourage a culture where creativity…
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview award winning ‘Queen of Measurement’ Katie Paine. We discuss the importance of PR measurement for life science companies. We cover topics from speaking the language of the boardroom, to understanding which metrics to…
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview Liza Rivera, Vice President of Global Marketing at Fujifilm Diosynth Biotechnologies. The power of data for reporting and marketing decision making We explore the importance of data for reporting and analyzing mark…
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