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I've had weeks full of busy work, where I worked every single day and still got to Friday with nothing that brought in a client. I wasn't slacking off. I'd filled the week with real work that felt productive while I was doing it, and none of it had anything to do with getting clients in the door.
On this guest episode of The OfferMojo Show, I'm joined by Hailey Rowe, marketing and sales strategist for coaches and wellness professionals, to talk about the difference between client-generating activities and busy work. Hailey has built a weekly planning system around that difference, and she's refreshingly honest about how much of our "productive" time goes to things that feel good and change nothing.
We talk about:
- The four steps of client attraction (connect, engage, pre-offer, sell) and how to tell if a task belongs to one of them
- Why looking at where your past clients came from beats adding a shiny new strategy
- How to adjust your messaging so you stop attracting freebie seekers and brain-pickers
- Weekly non-negotiables that keep marketing on your calendar when client work wants to swallow it
- What to do when your plan falls apart by Wednesday (because it will, and that's fine)
If your week is full and your client list isn't growing, press play.
Want help turning your posts into booked calls? Hailey's free class and action plan, The 5 Posts to Book Your Next 10 Discovery Calls, walks you through five posts you can use to start more discovery call conversations and be more intentional with what you share online.
Get the free class here: https://haileyrowe.kartra.com/page/discoverycallclass
Guest Information:
Known as the "Mary Poppins of Business Solutions," Hailey Rowe is a marketing and sales strategist for coaches, wellness professionals and service providers who want to book more clients without social media overwhelm. She believes in going deeper on what's already working before adding anything new, and in planning your week around the activities that bring in clients. Hailey hosts Health Coach Nation, a top 1% podcast, has been named one of the Top 25 Coaches in Chicago, and has worked in the coaching and startup world since 2010. Her first taste of sales came in high school, when she sold fitness DVDs.
Website: https://www.haileyrowe.com
Instagram: https://www.instagram.com/hailey_rowe
LinkedIn: https://www.linkedin.com/in/haileyr
Health Coach Nation Podcast: https://podcasts.apple.com/us/podcast/health-coach-nation/id1305968926
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