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AI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at MarketThrive, about how manufacturers are blending AI and CGI to bui…
Florida Paints has been around for decades, competing in a category where brand loyalty, regional trust, and contractor relationships matter just as much as price. But proving the impact of marketing in that environment isn’t simple. In this episode of Smarter Building Materials Marketing, Beth …
This week’s episode is a little different. Instead of a guest interview, Beth shares a field report from IBS 2026 in Orlando — breaking down what actually stood out on the show floor. From hidden products made visible, to gamified lead capture, to brands repositioning themselves around partnershi…
Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers? On this episode of Smarter Building Materials Marketing, Beth tal…
Garage doors are often an afterthought. But the right door can boost curb appeal, improve energy efficiency, and deliver one of the highest ROIs in home improvement. In this episode of Smarter Building Materials Marketing, Zach and Beth talk with Tina Mealer, Director of Marketing at Haas Door, a…
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