AI-Powered SEO {REPLAY}: ChatGPT Workflows, Claude Projects & How SEO Changed After 2022 with Andrew Ansley Summer Replay Series ☀️

This episode was too good to leave in the archive! 

As part of our Summer Replay Series, we're revisiting my conversation with consultant, SaaS founder, and self-described AI fanatic Andrew Ansley — and honestly, his advice is even more relevant today.

Andrew breaks down exactly how he uses ChatGPT and Claude to run multiple businesses, why "clouding up the context window" is killing your AI outputs, and how to train an AI assistant on your business in 30 minutes or less. 

Then we go deep on SEO: what actually changed after 2022, how Google understands content through entities and embeddings, and what it really takes to build topical authority today.

Whether you're an SEO, a small business owner, or just AI-curious, this replay is packed with practical workflows you can put to work this week.

What You'll Learn

• Why you should delete the messy middle of your AI conversations (and keep only the first prompt + final output)
• How to set up AI "projects" for each client or task — with business info, SOPs, examples, and your unique perspective
• The 4 pieces Andrew uploads to train an AI on any workflow in about 30 minutes
• Why you must define abstract concepts (like "write an email" or "SEO strategy") instead of letting AI decide what they mean
• Definition + example + template: the simple prompt formula that upgrades your outputs
• Claude vs. ChatGPT: where each tool shines (projects, styles, voice transcription, and more)
• How SEO changed after 2022: entities, semantics, and user metrics
• What topical authority actually means — going deeper, faster, or wider with your content clusters
• Why the real ranking signal is whether searchers end their journey on YOUR site
• The "Could ChatGPT give them this?" test for creating content that still wins

Episode Highlights & Timestamps

• (00:00) Welcome + meet Andrew Ansley
• (01:00) Consultant, SaaS founder, community leader: how Andrew wears all the hats
• (02:00) Why Andrew (and Crystal!) are learning Python
• (03:30) Inside Andrew's Skool community: automate marketing with AI + n8n
• (05:30) The one-person, AI-powered business (could you scale to $10M solo?)
• (07:30) Don't cloud the context window: Andrew's clean-conversation trick
• (09:45) Building SOPs with AI in an hour instead of a week
• (10:30) ChatGPT Pro vs. Claude: Andrew's honest comparison
• (11:00) How to set up an AI project: business info, ICP, SOPs, examples & styles
• (16:00) The power of templates (stop reinventing the wheel!)
• (21:30) Screen share: how Andrew organizes projects, prompts & custom styles
• (28:00) From aspiring pastor to bartender to SEO: Andrew's origin story
• (36:00) AI as the ultimate learning tool for curious kids (and adults)
• (45:00) How SEO changed: keyword matching → RankBrain, BERT & semantic search
• (48:30) User metrics, mobile-first indexing, and ending the search journey
• (51:30) Topical authority explained: embeddings, content clusters & internal links
• (54:00) Why sites dip after agencies leave (core algorithm updates + historical metrics)
• (56:00) The "Could ChatGPT give them this?" content test
• (56:45) Where to connect with Andrew

Quotable Moment

"You cannot let the AI decide what abstract concepts mean. You have to define it — and if you give it an example, that's even better." — Andrew Ansley

Connect with Andrew Ansley

• Skool Community (AI Marketeers)
• YouTube
• Andrew's article on Search Engine Land

Mentioned in This Episode

• Content Sprout (Andrew's SaaS)
• n8n (open-source automation alternative to Zapier)
• GoHighLevel
• Koray Tuğberk Gübür (topical authority & entity SEO)
• Bill Slawski (SEO research pioneer)
• Alex Hormozi & Sam Ovens (Skool)

Connect with Crystal

• Website
• LinkedIn

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

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