Why You Need An Exit Strategy From Day One

In this episode of the Self-Starter podcast, Megan Tobler interviews Maggie Lord, founder of Rustic Wedding Chic. When Maggie was 26 years old she started what in 2008 was called a blog focused on the wedding niche which quickly turned into a full media company with millions of readers monthly and a massive social media presence including 10M+ impressions of content a month on Pinterest. In addition to the digital side of the business, Maggie led the company to 6 publishing deals and a major licensing opportunity for wedding products. After a successful 12 years in business Maggie made the bold move to exit Rustic Wedding Chic and in 2020 she sold to the largest bridal retailer in the world, David's Bridal. Maggie is now an exit readiness advisor and coach to female founders and their brands. 

Maggie discusses the challenges and triumphs of entrepreneurship, the importance of having an exit strategy, and her current work coaching female founders. She emphasizes the need for women to recognize the value of their businesses and prepares them for potential acquisitions, while also providing practical advice for aspiring entrepreneurs.

Key Takeaways

• The importance of finding a gap in the market.

• The significance of SEO and organic growth in the early days.

• Transitioning from a solo entrepreneur to building a team as the business grew.

• The importance of having an exit strategy, even if it's years away.

Learn more about Maggie: 

Visit Maggie’s website 

Follow Maggie on Instagram

Stay Connected with Self StartHER: 

Subscribe to the Self StartHER podcast for more inspiring episodes. 

Follow Self StartHER on Instagram for updates and behind-the-scenes insights.

Check out the Self StartHER website for the latest resources.