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Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School, joins Dan Loney to discuss how political polarization in the United States has evolved beyond traditional party lines into a deeper ideological divide. Drawing from a marketing and segmentation perspective, Jerr…
David Reibstein, Wharton Marketing Professor and lead researcher behind the Best Countries Report, discusses how a nation’s reputation influences investment, tourism, trade, and global influence. Drawing on data from more than 15,000 respondents worldwide, Reibstein explains why Switzerland continu…
Olivia S. Mitchell, Professor of Business Economics and Public Policy at the Wharton School, joins The Ripple Effect to discuss the current state of financial literacy in the United States. While more states are introducing financial education requirements, progress remains uneven across schools an…
Why does someone else’s vacation sometimes make our own feel less satisfying? Maurice Schweitzer, Professor of Operations, Information and Decisions at the Wharton School, explains the psychology behind vacation envy and why we instinctively compare our experiences to those of others. From social m…
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