LinkedIn's New Collaborative Posts: What You Need to Know!

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.

I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader audiences by collaborating with others. We’ll explore the ins and outs of how to create these posts, the challenges of inviting collaborators who don’t yet have access, and the potential benefits for our online presence.

Plus, we’ll discuss some real-world strategies and experiences that highlight how we can leverage collaborative posts for events, launches, and more. With actionable insights and a dash of humor, we’re here to elevate your LinkedIn game and help your business thrive!

Takeaways:

• Collaborative posts on LinkedIn are a new feature that aims to increase audience reach by allowing users to team up on posts.
• The effectiveness of collaborative posts hinges on both collaborators having access to the feature, making planning essential for successful engagement.
• LinkedIn's update on collaborative posts presents a great opportunity for joint ventures and events, especially for B2B companies looking to expand visibility.
• It's important to monitor who accepts collaboration invites since notifications may not always be clear, which could affect post engagement.
• Utilizing collaborative posts can enhance event promotion, making it easier to share milestones and celebrate achievements with a wider audience.
• The upcoming Raise Your Visibility Live conference promises exciting workshops focused on YouTube, LinkedIn ads, and optimizing websites with AI.

Links referenced in this episode:

• youtube.com/raisevisibilityonline
• louisebrogan.com/raise-live

Companies mentioned in this episode:

• LinkedIn
• YouTube
• Katherine George
• Patricia Greene
• Dow Social
• Web Crew
• Kristian Downer
• Louise Brogan