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- Agency fees v.s. Guru guarantees: where operators turn with questions about PPC
- The central formula for ADMission’s approach to growth: Profit = (Visitors x Conversion Rate x 60-day LTV) - Costs
- Focusing on bottom line profit rather than top line revenue for better cash flow
- “Valuable content centers on the story your audience already inhabits, entering it not as the hero but as a human helper. Pick that story wisely and tell it honestly, no matter the medium on which it appears.” -Aaron Orendorff
- Why it’s so important to set goals for paid advertising before you start spending
- How to calculate profitable PPC spend for your specific brand
- Machine learning matters: “Let Facebook find your customers” then “keep iterating on success”
Here’s the eCommerce strategy resource Kristen mentions at the end
Join ADMission (at a discount)
Reach out to Adrianne for access to the CAC:LTV webinar
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