The Truth About Cold Calling, Conviction, and Making More Money

In this episode, Ryan Reisert and Ronen Pessar break down what actually separates high-performing sales reps from everyone else: belief in what you’re selling. From real cold calling metrics to hard lessons learned in outbound, they unpack why passion, morality, and company culture directly impact sales results. If you’re dialing every day, managing SDRs, or building an outbound motion, this conversation will challenge how you think about sales success and why conviction beats scripts every time.

Ronen: https://www.linkedin.com/in/rpessar/
Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/
Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointments

Timestamps:
00:28 The Journey to Mastering Cold Calling
03:02 Conviction in Sales: The Key to Success
05:54 Personal Experiences in Sales: Learning from the Past
08:57 The Importance of Passion in Sales
11:31 The Role of Morality in Sales Practices
14:26 The Impact of Company Culture on Sales Performance
17:24 Measuring Success: Metrics that Matter
19:55 The Power of Belief in Selling
22:53 Closing Thoughts: The Future of Sales

#cold calling #sales techniques #conviction in sales #outbound sales #SDR