このエピソードについて
In this episode, Anne Baum https://www.linkedin.com/in/annebaum1/ from Town Properties shares how data-driven strategies and KPIs can transform the resident experience in multifamily. Discover practical insights on measuring brand, improving resident satisfaction, and leveraging AI tools for better decision-making.
Chapters
00:00 Introduction to the Resident Experience
04:56 Data-Driven Insights on Resident Experience
09:50 Measuring the Resident Journey
17:05 Focus Groups and Resident Feedback
24:40 Ownership of the Resident Experience
27:47 Enhancing Resident Engagement
29:44 Measuring Success: Satisfaction and Community
31:05 Linking Improvements to Financial Metrics
33:18 Sustaining Progress: Year Two Plans
35:45 Building Trust Through Communication
39:54 Data-Driven Insights for Resident Experience
44:27 Aligning Brand and Resident Experience
This Episode is brought to you by PERQ.
PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.
To learn more about PERQ: https://bit.ly/4bQrHqP
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