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Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever you are targeting.
Connect with Christina Spaulding at Manzanita Marketing https://manzanitamktg.com/about/
For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/
Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g
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By the end of this session, you should be able to:Identify where AI can support market researchTurn research questions into better promptsUse AI for desk research, synthesis and analysisAvoid weak synthetic insightValidate findings before actingBuild a practical insight workflowMore content like th…
How to interpret briefs, ask better questions, and deliver work that meets expectations
Why briefs matter :
A brief gives direction before work begins.
It should clarify:
- What needs to be achieved
- Who the work is for
- What must be delivered
- When it is needed
- How success will be judged
Key …
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