このエピソードについて
Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria.
Follow Lola on LinkedIn, and get your copy of Responsible Marketing today!
RESOURCES + LINKS:
- Black Week → Blank week
- Liquid Death x Garage Beer “We Want Your Pee”
- Black Week Founders: Adan Romero, Monique Nelson, Joe Anthony, Andre Gray, Dabo Ché, Gabrielle Shirdan, Walter T. Geer III
- Gatorade “Milkman”
- Missed Opportunities for Good Skittles episode
- NAACP Stop Dirty Data Centers
We'd love to hear from you:
- Who would you like to see us interview?
- What campaign would you like us to audit?
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
