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Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge. Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital pl…
Antoinette Lattouf has become one of the defining figures in Australia’s media and political landscape - not just because of the Federal Court case against the ABC, but because of the broader questions it raised about journalism, power, and what happens when reporters become the story themsel…
There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that. From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal wedding…
The term ‘thought leader’ is often loosely applied across marketing and media, but at its most effective, it plays a defined role in shaping brand direction and influence. That’s the focus of the latest episode of Newsmakers, featuring Jenny Haggard, Head of Global Bran…
Tom Malone didn’t set out to run a national audio network, but he sure built his career like someone who might. In this episode of Mediaweek’s Newsmakers, the Tapt Media CEO traces his path from newsroom floor to the top job, unpacking the decisions, discipline and industry shifts that…
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