このエピソードについて
There has been a disturbance in the force.
Or, a shift in the market.
When I first started offering brand messaging in 2018, the economy was cooking with gas. The stock market was on fire, the job market was stable, and consumer outlook was positive.
And when the economy was great, clients would come to me with the hope that their message would allow them to reach their full potential. Maybe that full potential was landing a book deal with a traditional publisher or speaking on a TEDx stage. My clients have aspirations and messaging was the way to fulfill that aspiration.
Flash forward to 2022.
The economy has a big case of the weirds. Inflation is high, consumers are uncertain about spending, and now when clients come to me, the problem they want to solve has dramatically shifted.
And that shift is key to keeping your message relevant during an economic downturn.
In this episode:
- How changes in the economy mean changes in what basic needs your messaging is trying to meet
- Why you need to consider if your messaging is addressing concrete or aspirational goals
- How to pivot your message so you communicate the value of your offer in these uncertain times
Learn more about Michelle Mazur:
Resources:
- The Elements of Value, Eric Almquist, John Senior, and Nicolas Bloch
