Jules & Dylan Heningburg - Championship or Bust

Jules and Dylan Heningburg are the brothers behind Lax Lab, a lacrosse training company built in New Jersey by two guys who never left the game. Jules was the seventh overall pick in the 2018 draft, played pro for eight years, and spent five of those on the mic for ESPN. Dylan played D3 at Montclair State, then took over a three win program at Columbia High School in Maplewood and turned it into a top 20 team.

In this episode of the Make Cool Sh*t Podcast, Drew sits down with both of them to talk about how a summer camp turned into a real company, why Jules couldn't legally be part of the first business they started together, and what it took to merge a pro career, a coaching career, and a media career into one brand.

They get into why everything is network, how the alumni pipeline quietly decides where college athletes end up, and why the discipline you learn as an athlete is the thing you can't teach a new hire. Jules and Dylan also open up about losing your identity when the playing days end, what it's actually like to run a business with your brother, and the six hours of conversation they had before deciding to rebrand with Make Cool Sh*t.

If you're building something with a partner, coming off a career that defined you, or trying to turn what you're good at into a business that lasts, this one's for you.

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For more from Make Cool Sh*t, follow us:

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Make Cool Sh*t is a design and strategy studio for the mavericks and misfits. Want to work with us? Email us directly at contact@wemakecoolshit.co.

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