Normalising hydration breaks; how F1 finessed its hosting model

With the World Cup in full swing, James Emmett and David Cushnan pause and reflect on the hydration breaks, introduced for this year’s tournament, and the new commercial avenue they’ve opened up - and ponder where they might be seen next, as fans and broadcasters, like them or not, get used to the concept.

They also reflect on this week’s conversation with Louise Young, F1’s Chief Race Promotion Officer, and explain why the 1999 Malaysian Grand Prix might have marked a turning point in F1’s business story. There’s also time for some conjecture about where the sport might go next, with Argentina, South Korea, South Africa and Rwanda all making a case for a race when a coveted spot on the calendar opens up in 2029.

Plus, snap reactions as Donald Trump hosts the UFC at the White House and Knicks fans take to the streets of New York.

—-

Leaders Week London takes place at Stamford Bridge, home of Chelsea FC, on Wednesday 7th and Thursday 8th October. To secure your pass visit: https://bit.ly/3QJra1u