Scott Keller: 375,000 Email Subscribers with a Birdwatching Quiz

In this episode of the Interact Podcast, Josh Haynam sits down with Scott Keller to break down how a single quiz became a major engine for growth in his business. Scott shares how he created a birdwatching quiz that has generated more than 375,000 email subscribers over six years, dramatically increasing conversions and helping turn a niche passion into a thriving online business. He explains how quizzes improved his email signup rate, what makes a quiz engaging enough for people to complete and share, and why evergreen content continues to deliver results year after year.

Josh and Scott also dive into the broader business strategy behind content-driven growth. He shares how he monetizes Bird Watching HQ through affiliate revenue, ads, and email marketing, along with lessons from building a content website that generates passive income over time. They also discuss the long-term value of updating existing content, the cyclical nature of content creation, and how niche businesses can build loyal audiences through useful, highly specific resources. This episode offers a practical look at how quizzes and evergreen content can become lasting assets for audience growth and monetization.

Learn more: https://birdwatchinghq.com/

Test your wildlife knowledge: https://birdwatchinghq.com/quizzes/