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I ask a simple question in my coaching work that almost nobody answers the way you'd expect, and what it reveals points at a hiring mistake I see constantly. In this episode, I share a real story from one of my coaching members, a simple test you can run to check whether the right person is curren…
I coach one firm owner who's automating nearly everything herself and another who wants almost nothing to do with AI directly, and both are growing fast and staying profitable. In this episode, I break down the three paths firms are taking with AI right now, what the tradeoffs of each one look like…
There's a pricing trap I see firm owners fall into constantly, and it has nothing to do with lacking information. They know they need to raise prices, they have every tool to do it, and they still freeze for months. In this episode, I break down why the smartest move in that moment usually isn't th…
Some marketing tactics feel productive in the moment but almost never move the needle. In this episode, I break down why a few common approaches keep failing firm owners in the exact same way, using real numbers on how badly one of them has been performing lately, plus a giveaway disaster from my o…
Staying short-staffed hurts right away, and you feel it every day. A wrong hire hides in plain sight for months, quietly draining time and morale before it finally becomes undeniable. In this episode, I break down why the busiest stretch of your year is exactly the wrong time to rush a hiring decis…
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