Inside Google’s Creative Frontier with Josh Woodward & Robert Wong

On this special episode of the Frontier CMO podcast, host Josh Spanier, VP of AI and Marketing Strategy at Google, sits down with two of the driving forces shaping the future of AI and creative: Robert Wong, head of Google’s Creative Lab, and Josh Woodward, head of Google Labs, Gemini, & AI Studio. 

Together, they tell the story of how their teams of engineers and marketers came together to create Flow, a groundbreaking AI tool that is unlocking creativity and storytelling in marketing, Hollywood and beyond.

Taped at Google Marketing Live, Google’s biggest marketing event of the year, this conversation offers a rare look at how Google is reimagining creativity in the age of AI.

0:00 – AI’s Creative Breakthrough Moment

2:05 – Mind-Blowing AI Projects & Experiences

4:15 – Building Gemini & What’s “Almost Possible”

6:15 – Bringing Soul & Humanity Into AI

7:20 – Staying Ahead in the AI Era

10:05 – Lowering Fear to Unlock Creativity

12:05 – The Frustrations & Limits of AI

15:05 – Why AI Still Needs Human Creativity

16:00 – Building Flow for Creative Professionals

20:05 – The Future of Personalized AI Tools

22:00 – The Best Google AI Tools to Try Now

25:05 – Why Great Creative Still Matters

26:00 – The AI Creative Renaissance Ahead