How The Search Shift with AI and Retail Media Is Reshaping CPG E-Commerce | Ft. Marc Hubbard

Is AI search the next big disruptor for e-commerce? In this episode of the Digital Shelf Insider Podcast, Marc Hubbard, E-Commerce Sales Leader with over 20 years in the CPG space, unpacks how AI, product discoverability, and retail media are rewriting the rules for brands.

Marc explains why Amazon’s dominance continues, how retail media networks are evolving, and why brands are struggling with fragmented benchmarks and data overload. He also shares why true hyper-personalization remains a content challenge, how AI search will change product discovery, and why proving incrementality in retail media is more critical than ever.

Whether you’re leading a CPG brand, managing retail media, or trying to navigate the search shift, this episode offers practical insights into where digital commerce is headed and how to stay competitive in 2025. Tune in to learn what it really takes to thrive on the digital shelf.