このエピソードについて
In this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion.
Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data.
With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp.
Today, he is SVP of Product at TransUnion.
TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to ensure that individuals are reliably represented in global commerce so consumers and organizations can transact with confidence and achieve great things.
In this episode, Gareth and Jason discuss TransUnion’s work, three things marketers need to know about identity, how using identity can help you create a better marketing strategy, and more.
Are you ready?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Gareth (00:37)
Let’s talk about identity (02:52)
The importance of customer insights (09:01)
The key concepts you need to know (15:57)
How to increase the reach of your ad strategy (21:40)
One final question (28:01)
Additional Resources:
Get in contact with Gareth here.
Learn more about TransUnion here.
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