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COM-B is a behavioural change approach that helps you identify the real barriers preventing your audience from taking action. It stands for Capability + Opportunity + Motivation = Behaviour. This episode is about why it matters and how to use it. This is a public episode. If you would like to discu…
There’s a famous parable in Daoist thought. A rock sits in a river with water rushing around it. Which is stronger? The rock or the water? It’s the rock, right? It stays completely unmoved. Well, no. At least, not in this parable. The parable is intended to illustrate the Daoist concept of Wu Wei o…
When I was in government, we studied the data from thousands of social media posts and found that people tended to watch for only three seconds when content featured a government minister. So is Andy Burnham rewriting the rules of social media? Should every CEO now front their company’s digital co…
免責: このページに埋め込まれているポッドキャストとアートワークは Simon Baugh からのものであり、その所有者の所有物であり、Listen Notes, Inc. と提携または承認されていません。