Tailored Brands' CMO On Staying True to Your Brand and Modern Marketing

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Our guest on this episode is Carolyn Pollock, CMO Tailored Brands, a veteran big brand and retail marketer leading her team across North America to help consumers "love the way they look and feel for their most important moments".  Carollyn takes us through her eclectic background of international business, packaged goods and now mastering the art and science of modern marketing and modern marketers

About  Carolyn

Proven marketing and management professional with a 20 year track record of driving growth and building successful brands. Demonstrated ability to deliver results in fast-growth entrepreneurial and established companies by creating a clear vision, articulating focused strategic priorities and managing successful teams.
Capable of managing the entire consumer lifecycle from acquisition to activation to retention through creative and relevant marketing strategies.

Specialties: Brand strategy, marketing strategy, and business planning, eCommerce management, integrated brand marketing, direct marketing (catalog, email, online), merchandising, sales management

ABOUT US: 
Scott Silverman

An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.

Veronika Sonsev

Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. 

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

About Us

Jennifer Marlo
Head of Content, CommerceNext

Jennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration.

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur.  Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.