このエピソードについて
Dental case acceptance has always been about emotion, not logic, and now AI is giving dentists a visual tool to close that gap in under 30 seconds. In this episode, Dr. Simone Stori breaks down the psychology of why patients say no and how his AI smile simulation tool, Smile Up Studio, is helping practices accept more cases right from the operatory chair.
EPISODE OVERVIEW
Most dentists assume patients decline treatment because of cost. But the science of human decision-making tells a different story. Adrian Lefler sits down with Dr. Stori to explore the three-brain model and how dentists can use it to structure better consultations. Dr. Stori explains why the walk from the operatory to the front desk is where most case acceptance is lost, and why the treatment coordinator should anchor the entire process. The episode includes a live walkthrough of Smile Up Studio, which generates photorealistic smile simulations from a single selfie in under 30 seconds. Dentists will walk away understanding how to structure the consultation chain, prevent patient drop-off, and why aesthetic cases demand an emotion-first approach.
ABOUT DR. SIMONE STORI
DR. SIMONE STORI is an Italian clinical dentist specializing in aesthetic and restorative dentistry, including Digital Smile Design, injection technique composite, and full-arch rehabilitation. He developed Smile Up Studio to help practices generate chairside AI smile simulations in real time. Dr. Stori is a certified injection technique trainer and will be speaking at the London Medical and Dental AI Summit in June 2026 on AI-enhanced first consultations.
COMPANIES AND RESOURCES MENTIONED
Smile Up Studio: https://smaileup.com/login?invite=609D90ABEF
Digital Smile Design (DSD) by Christian Coachman: https://digitalsmiledesign.com
Dr. Paul Homoly (Case Acceptance Training): https://paulhomoly.com
Jordan Belfort / Straight Line Persuasion: https://jordanbelfort.com
London Medical and Dental AI Summit: https://top100doc.com/london/
ADDITIONAL EDUCATION
- Dental AI Wearables: https://www.youtube.com/watch?v=k-334xox18I
- Building Dental AI Infrastructure: https://youtu.be/SOnkWEfIggY?si=j3yR6uFX7nahd8-L
- How to Be Recommended by ChatGPT: https://mysocialpractice.com/2026/03/dental-ai-seo-authority/
CONTACT INFO
Guest: Dr. Simone Stori https://smaileup.com/login?invite=609D90ABEF
Host: Adrian Lefler Website: https://mysocialpractice.com Phone: 877-316-7516
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HASHTAGS
#DentalAI #DentalCaseAcceptance #AIinDentistry #SmileDesign #DentalMarketing #DentalPracticeGrowth #AestheticDentistry
TERMS & TRANSLATIONS (For Show Notes)
Three-Brain Model (MacLean's Triune Brain) Three functional brain layers: reptilian (fight-or-flight), limbic (emotion and trust), and neocortex (logic). Patients decide emotionally first and justify with logic afterward. A dentist presenting only clinical facts is speaking to the wrong layer.
Case Acceptance The rate at which patients agree to move forward with a treatment plan. Improving it converts existing patient relationships into production without requiring new patient acquisition.
Treatment Coordinator The team member who guides patients through consultation and financial discussion. Dr. Stori positions this role as the central relationship anchor, present from the first phone call through the final yes, not just at the front desk.
Smile Up Studio AI-powered chairside software that generates photorealistic smile simulations from a selfie in 20 to 30 seconds. Functions include whitening, alignment, veneers, injection technique, and full-arch reconstruction. Can also be deployed as a website lead magnet.
Injection Technique (Composite) A minimally invasive cosmetic procedure using composite resin injected into a custom mask and applied to the teeth, enhancing the smile without removing natural tooth structure. Common in Europe and growing globally.
Lead Magnet A free tool used to attract new patients and capture contact information. Dr. Stori's version: a prospective patient uploads a photo, gets an AI smile preview, then provides name, email, and phone to receive the result.
Consultation Chain The unbroken sequence of handoffs from the first phone call through treatment acceptance. Any gap, such as an uninvolved front desk handoff, reduces the likelihood of a yes. Warm transitions at every step keep the patient feeling followed, not dropped.
Buyer's Remorse The doubt a patient experiences after verbally agreeing to treatment but before committing financially. Most often triggered during the walk from the operatory to the front desk. Closing the financial discussion before the patient leaves the chair reduces drop-off significantly.
