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When Hallow CEO Alex Jones told Ashley Lenz he wanted to feature The Brothers Karamazov in the app’s annual Pray40 Lenten challenge, she had one condition: a weeklong retreat at Notre Dame. The retreat became the foundation for what would become Hallow’s most successful Pray40 campaign ever. More importantly, it confirmed a conviction at the heart of her work—that a truly good and beautiful book can open hearts to Jesus Christ.
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