eCommerce, Fear-Setting, & Running a Sports and Apparel Franchise with Sales Development Manager Max Busca | Ep. 20

"If you're ever trying to build confidence in whatever you're doing, go to dinner by yourself."

Max Busca is a Sales Development Manager at the eCommerce startup MikMak. MikMak helps brands connect their digital investments to online retailer insights.

After an internship heading into his senior year, Max realized that finance wasn't the career path he wanted to take. He connected with a college alumni who started a sports and apparel company, Destination Athlete. Max ended up purchasing his own franchise and ran it for a year, with YoY sales of 160%.

Max choose to sell the franchise once he came to the conclusion that he wanted to work for a startup. He cold-emailed the CEO of MikMak after hearing her on a podcast, which eventually led to an interview and a job. 

Max was a finance major at The College of New Jersey. He was a four-year starter and two-time captain of their football team.

In this episode:

1:16 How the digital marketing environment has changed

9:01 How Max got a job at MikMak after cold-emailing the CEO

22:35 When Max realized he didn't want to work in finance

26:53 Playing football at TCNJ

36:00 Running a Destination Athlete sports and apparel franchise

38:04 How Max uses fear-setting when making decisions

53:17 How After School Program podcast started

1:00:19 Max's advice

SHOW NOTES

Andrew Hall - Oil "God"

Tim Ferriss Fear-Setting

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Producer & Host: Zach McHale

Editor & Host: Connor Heine

Intro music created by Muscle Tough. IG: @muscletoughband