Generational Marketing

This is the first time ever that we've had five generations in the workforce and spending money. Mary Ann Pruitt joins our host, Diane Helbig, to discuss how each generation needs to be targeted differently. This is vital information all business owners need to know to effectively grow their business and sales.

Mary Ann is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

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