# Sam Balter
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Samuel Balter Jr. (October 15, 1909 – August 8, 1998) was an American basketball player who won a gold medal at the 1936 Olympics, and sportscaster.
== Career ==
Balter was born in Detroit, Michigan.
Wistia: Sam Balter on video content marketing strategies for brand building
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.
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Timestamps:
00:00 Intro01:14 Who is Sam Balter?01:52 What W…
Lessons from 54 'weird' workers with Sam Balter
In this episode, I chat with Sam Bolter, host of the Weird Work podcast, known for its engaging conversations with individuals who have unconventional careers. From professional mermaids to international pizza consultants, Sam shares insights into the joy and challenges of these unique jobs. We tal…
Overcoming Content Disasters: How to Bounce Back and Learn from Mistakes
Penji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group.
Three things you’ll learn in this episode:
AI Usage: The use of AI…
How to Make Human Videos in an AI World with Sam Balter from Wistia
In this episode of Human Marketing, Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever.
From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote …
How Wistia Creates Content That Gets Remembered Years Later
Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years…
85: AI Video Marketing: Strategies, Tools, & What Actually Works
Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results.
On this episode, host Jenn Mancusi is joined by Sam Balter, Head of Content at Wistia and former Director of Media at ZoomInfo. Sam has pro…
92: Building an Effective Video Strategy in 2026
Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video marketing looks like in 2026.
A few months ago, we spoke with Sam Balter from Wistia about how AI is changing video production. Now we're zoom…
Wistia's 2026 State of Video Report: Why LinkedIn & webinars still top the B2B marketing charts
Are your video marketing strategies keeping up with the latest B2B trends?
For years, we treated YouTube as the ultimate destination for B2B video. But the data from Wistia’s 2026 State of Video Report shows that B2B buyers have moved, and their headspace has shifted. If you want real results, you …
The focused attendee rate that tells Wistia when a webinar is working | Sam Balter
Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars all in one place.
In a recent episode of Marketers of Technology, we sat down with Sam Balter, Head of Content at Wistia, to learn how a four-person content team measures a we…
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