# Melissa Houston
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Episode 3: The Value Gap and Why Great Businesses Sell for Less Than They Should
You've spent years building your business. You've sacrificed weekends, solved countless problems, and created something you're proud of.
So why do so many successful businesses sell for less than their owners expect?
In this episode of The Sellable Firm, Melissa Houston explores one of the biggest …
Episode 2: The Founder Dependency Trap: The Biggest Threat to Your Business Value
What if the very thing that's made your business successful is also what's limiting its value?
Many business owners wear being "indispensable" as a badge of honour. But when everything depends on you—from client relationships to key decisions—your business becomes riskier, harder to scale, and far …
Episode 1: Your Business Is More Than Your Income—It's an Asset
Most business owners start their companies to create freedom, flexibility, and financial security. But somewhere along the way, it's easy to focus only on generating income and forget that your business is also one of the largest financial assets you'll ever own.
In this first episode of The Sellab…
Episode 4: Why Profitability Drives Value More Than Revenue
Every business owner wants to grow revenue. But what if growing sales isn't actually making your business more valuable?
In this episode of The Sellable Firm, Melissa Houston challenges one of the biggest misconceptions in business: that revenue is the ultimate measure of success. While revenue get…
Episode 5: The Risks That Quietly Destroy Valuation
Most business owners think business value is driven by revenue and profit alone. Those metrics matter, but they're only part of the story.
In this episode of The Sellable Firm, Melissa Houston explores one of the most overlooked factors affecting business value: risk.
Buyers don't just evaluate how…
Episode 6: Why Recurring Revenue Changes Everything
What makes one business worth significantly more than another, even when they generate the same revenue and profit?
The answer often comes down to one thing: predictability.
In this episode of The Sellable Firm, Melissa Houston explains why recurring revenue is one of the most powerful drivers of b…
Episode 7: Creating Business Growth Buyers Will Pay For
Growth is good for business—but not all growth creates value.
A company can add customers, employees, services, and revenue while simultaneously becoming less profitable, more complicated, and more dependent on its owner.
And buyers notice.
In this episode of The Sellable Firm, Melissa Houston expl…
Episode 9: The Process of Selling Your Business and What to Expect
Most business owners will only sell a business once in their lifetime.
And yet, for many, the sale of their business may be the largest financial transaction they ever make.
So what actually happens when you decide to sell?
In this episode of The Sellable Firm, Melissa Houston, CPA, CEPA, walks thr…
Episode 10: Why Buyers Walk Away and The Hidden Risks That Kill Business Deals
Getting an offer for your business can feel like the finish line.
It isn't.
Once the Letter of Intent is signed, due diligence begins—and that's when a buyer gets a much closer look at what they're actually buying.
Customer contracts. Financial statements. Key employees. Systems. Legal agreements. …
Episode 11: The Decisions That Double Business Value
Most business owners are looking for the big move.
The new market. The major client. The acquisition. The breakthrough strategy that suddenly changes everything.
But businesses rarely become significantly more valuable because of one extraordinary decision.
Value is built through a series of strate…
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