# Leonard Murphy

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Ep. 239 - Leonard Murphy’s Drivers of Change in Market Research

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that gener…

Leonard Murphy’s Path to Healing Generational Trauma and Finding Purpose #57

Certified Sober and Life Coach Leonard Murphy shares his powerful journey through alcohol use, addiction, multiple relapses, and, eventually, recovery. Growing up with an alcoholic father, Leonard witnessed the damage alcohol can cause. He began drinking in college for confidence but soon spiraled …

#78 - Emerging trends and watchouts in market research

Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, delves into emerging trends in market research, how innovative methodologies and technologies (particularly AI) can drive better business decisions and shares strategies for improving data quality and engagement. See Privacy …

Ep 1: Restoring Life: Leonard Murphy's Story of Faith, Forgiveness, and Recovery

In this powerful and transformative episode of "Reforge Your Life," host Joe Rivera sits down with Leonard Murphy, a passionate recovery coach, entrepreneur, and motivational speaker. Leonard shares his compelling journey from the depths of alcoholism to the heights of sobriety and personal growth.…

Redefining Market Research: Insights from Leonard Murphy on Innovation and AI

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny dis…

Ep. 239 - Leonard Murphy’s Drivers of Change in Market Research

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate…

Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader

Before “online communities” became a buzzword, she built a movement. In this episode, Leonard Murphy speaks with Diane Hessan, legendary founder of Communispace (now C Space), and one of the original disruptors in the market research industry. Hessan shares the remarkable story of how she went from…

Building the Anthropological Internet: A Conversation with Quilt CEO Anurag Banerjee

What if you could understand consumers by analyzing how they present themselves online—through billions of visuals, not just surveys or focus groups? In this CEO Spotlight, Leonard Murphy sits down with Anurag Banerjee, Co-Founder and CEO of Quilt, the trailblazing company behind a new era of AI-po…

Ep. 7: I’m Not Like my Father, with Leonard Murphy

Leonard Murphy seemed to have it all—prestige, ambition, and success in the banking world. But behind the polished exterior was a man silently unraveling under the weight of addiction, generational trauma, and unresolved pain. In this raw and powerful conversation, Leonard shares how childhood woun…

171 - Samuel Cohen & Fairgen on AI Digital Twins in Research

In this episode of the Greenbook Podcast, Leonard Murphy sits down with Samuel Cohen, co-founder and CEO of Fairgen, to explore the rapidly evolving world of synthetic data and AI-powered digital twins. Samuel shares how Fairgen has evolved from synthetic sample augmentation into building category-…