#171: The $400 Patron Tier That Built a Game Trilogy
In this episode, Jason Hsieh talks with Michael Welling, co-founder of Tone Deaf Bards, an indie board game company built on the motto "Games for Anyone." Michael shares how a casual challenge from his business partner Tom grew into three published titles and a pipeline of 30+ games in development.…
#173: Games as Therapy: One Designer’s Mission to Include Every Player
In this episode, Jason Hsieh talks with Derek Chung, founder of Nomnivore Games, college professor, and former psychotherapist, about designing tabletop games that are accessible and therapeutic for all. Derek explains how his background in existential phenomenological psychotherapy shapes his incl…
#196: Designing for Representation: Board Games for All Players
In this episode, Jason Hsieh talks with Mike Trias, the founder of Koalatie Games, a publisher built around one simple line: we create board gamers. Mike started the company in 2017 as a side income and turned it into a mission to make tabletop games for people of color, LGBTQ+ players, and familie…
#205: Solving the Puzzle of Scaling a Toy Company
In this episode, Jason Hsieh sits down with Roger Hunziker and Tom Gerber, co-founders of Keebox, a Swiss puzzle box company that started as a garage hobby in 2018 and grew into a full-time, fully bootstrapped business. Roger and Tom share how a love for making things turned into handcrafted sequen…
#207: Supply Chain Math for Toy and Game Brands
In this webinar episode, Jason Hsieh sits down with Eric Chen, founder of Moco Logistics and Moco Games, for a special webinar deep dive into the supply chain math every toy and game brand needs to understand. Eric has spent years running a 3PL warehouse and building his own board game brand from K…
#211: From Fortune 200 to Toy Store Shelves
In this episode, Jennifer Oz, CEO and owner of Oz Creations, joins Jason Hsieh to talk about building Olympia Doll and Story Collection after three decades as a corporate executive. Jennifer shares how a bedtime story about the goddess Artemis, told to her own daughter, became the spark for a line …
#212: Building a Toy Company That Lasts 20 Years
In this episode, Nadav Maoz, CEO of Nova Toys, joins Jason Hsieh to share how more than a decade at global toy companies like Yookidoo and Edushape led him to start his on business. Nadav explains why Nova Toys began as the exclusive US distributor of Kipod, and how he then built DazziL, an in-hous…
#215: The Ultimate Holiday Prep Guide for Toy & Game Sellers
In this episode, Toy Launch CEO and founder Jason Hsieh walks toy and game sellers through a complete game plan for the 2026 holiday season. Jason shares why 70% of the toy industry's yearly sales land in Q4, and why the brands that win start planning months before the first holiday shopper shows u…
The Autism Dad Who Built a Sensory Toy Company: Calm Down Corners and Not Doing It Alone
What do you do when the help your child needs doesn't exist? You build it.
On Episode 5 of Make the Connection: A Parenting Podcast by Plus-Plus USA, host Jasmine Trocchia talks with Jason Hsieh, an autism dad, self-described ADHD entrepreneur, and the founder of the sensory toy company LakiKid and…
#216: Turning Neurodiversity Into a Career Superpower
In this episode, Jason Hsieh sits down with Marlene Sharp, an entertainment and toy industry veteran whose career includes Sonic the Hedgehog and Power Rangers, and Judi Uttal, founder of Autism in Entertainment and president of Autism Society Orange County. Together they explain why so many people…
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