Making a Splash: Texas Waterparks Bring Water Fun for Everyone
In this splash-worthy episode of What I Like About Texas, host Erika Boyd, President and CEO of the Texas Travel Alliance, dives into some of the Lone Star State’s most popular waterparks, just in time for summer. Later in the episode, she's joined by Richard Pretlow II, President of Morgan's Wonde…
Game On: The Economic Impact of Sports Tourism in Texas
In this high-energy, home-run-hitting episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, dives into the powerhouse that is sports tourism in the Lone Star State. She’s joined by all-star guests Matt Wilson (Arlington Sports Commission), Josh Dill (V…
From Cowboys to Costumes: Fall in the Lone Star State
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, takes listeners on a tour of Texas towns that shine in the fall. Diann Bayes of How Big Is Texas highlights the charm of small towns and their lively downtowns. Patricia Moore from the Bande…
Holiday Road Trip: Discover Texas’ Most Magical Seasonal Celebrations
In this festive edition of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, highlights the can’t-miss holiday celebrations that make the Lone Star State sparkle. She kicks things off with Elizabeth Schrack from Visit Grapevine, who shares why Grapevine truly…
Hit the Road: Texas Road Trips and Roadside Wonders
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, kicks off 2026 with a road-trip-ready conversation celebrating some of the Lone Star State’s most memorable routes and roadside attractions. Erika is joined by Diann Bayes of How Big Is Texa…
Uncorking Texas: The Rise of Wine as a Tourism Powerhouse
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores how Texas wine has become a major driver of statewide tourism, with Texas ranking fourth in number of wineries and second in total wine economic impact at $24.39 billion. She is joi…
Texas Parks: Wide Open Spaces & Wild Places
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores the economic and cultural impact of the Texas outdoors, which contributed $59.4 billion to the state’s GDP in 2024. Joining the conversation are Robert Alvarez, executive director o…
Building Connection Through Travel and Leadership
In this episode, hosts Steven Stout, FASAE, CAE sits down with Erika Boyd, president & CEO of the Texas Travel Alliance, for a conversation about leadership, mentorship, and the unexpected paths that often lead people into the association world. Boyd reflects on her “fall-in” journey into associati…
Choose Your Own Texas Adventure
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, takes listeners on a choose-your-own-adventure journey across the Lone Star State. Joined by Sarah Page of the Texas Historical Commission, Seneca McAdams of the Texas Independence Trail Reg…
Lights, Camera, Texas: Iconic Film Locations Across the Lone Star State
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores the connection between film, television and tourism and how productions can create lasting economic impact for communities across the state. Heather Juarez, Tourism & Marketing Dire…
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