# Darryl Sparey
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'GEO is PR's Biggest Opportunity for 20 Years' with Darryl Sparey
The PR industry faces its biggest opportunity in two decades. Generative Engine Optimisation (GEO) and AI are already reshaping how reputations are built - and PR must be at the centre of that shift.
In this special two-part episode of PR in the Real World, Tony Garner sits down with Darryl Sparey,…
GEO and the Great PR Reality Check with Darryl Sparey
The PR industry’s AI revolution is here, and this week, we’re turning insight into action.
In our 40th episode and part two of this special episode of PR in the Real World, Tony continues his conversation with Darryl Sparey, Joint MD of Hard Numbers, to explore how PR agencies can practically adapt…
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of Hard Numbers and former Hotwire leader, shares how he built an agency focused on proving marketing impact through data. In this episode, Darryl explain…
9. Having the Confidence to Commit with Darryl Sparey
PR and sales have more in common than most people want to admit. In this episode, Darryl Sparey, co-founder and Managing Director of Hard Numbers, explains why a “sales backbone” makes you better at PR, why the industry keeps fighting the label, and how Hard Numbers built a reputation around measur…
319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy
If AI doesn’t mention you, you don’t exist. 👉 Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever.
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of P…
Darryl Sparey and Simon Murphy talk GEO
If you’ve ever dabbled in the dark arts of SEO, you’ll understand the frustration, time, money and effort poured into results that don’t always stack up.
Now there’s a new force reshaping search: Generative Engine Optimisation (GEO); the system underpinning how AI and large language models deliver…
The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington
Is uncritical AI adoption risking the future of PR? In this episode of PR in the Real World, host Tony Garner sits down with industry leaders Stephen Waddington and Ben Verinder to unpack their book, AI for Public Relations.
Stephen and Ben have spent two years examining how machine cognition is re…
Valerio Veo
The launch of a new season of The Experts always has to be special. I cannot help but feel we needed to dive deeper into the conversations started by Darryl Sparey of Hard Numbers and Simon Murphy from indigo murphy on the topic of GEO. Where it is going and are the days of SEO numbered? I felt aft…
EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
Most companies have bought AI. Hardly any are actually using it properly inside their teams.
In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in marketing and communications, and what it takes to make tools like Microsoft Copilot …
What's Changed in PR?
What’s changed in PR? Here is the second episode in our anniversary series featuring PR’s Top Pros.
Chris Foster, CEO, Omnicom Public Relations Group
Allyson Park, Senior Vice President and Chief Communications Officer, Walmart
Bradley Akubuiro, Partner & Corporate Communications Lead, Bully …
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