# Catherine Allison
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1 : Nice girls should be seen and not heard...
Kerning the Gap founder Natalie Maher and communications expert Catherine Allison discuss some of the challenges women face getting their voices heard in our agency world, and look at practical tips that'll boost your gravitas.
Underground Places by Marie O'Shea
The scene is a retrospective exhibition of the work of a famous male artist. As the young female curator is interviewed by a journalist, we start to suspect there is more to his paintings than meets the eye.
Marie O’Shea is a short story writer living on the Beara Peninsula. Her work has appeared…
EP46: Presentation materials | Shan Preddy | Preddy & Co
In previous episodes we've tackled various aspects of pitching and presenting, specifically with Tony Spong from AAR (episode 10) and Catherine Allison at Master the Art (episodes 3 and 33). In those discussions we concentrated largely on our behaviour - our pitching processes, how we question, how…
EP33: Listening | Catherine Allison | Master the Art
Throughout this series we have been exploring the notion that by focusing on relationships, rather than a smash and grab for revenue, we build a more sustainable new business pipeline. So in this episode I wanted to explore one underused skills in building relationships. Listening.
Catherine Alli…
EP3: Communication and Presentation Skills | Catherine Allison | Master The Art.
Sound the new business klaxon! You've got an opportunity to meet the prospect of your dreams.
That first meeting, the pitch, the first strategy or creative presentation with any new prospect or client is a huge opportunity to dazzle, yet this last precarious mile of securing the business can so…
The Art of Gravitas and Authentic Conversation with Catherine Allison
Catherine Allison is the founder of Master the Art, an organization dedicated to enhancing communication skills. With a diverse background in creative agencies and acting, she excels in teaching individuals how to display gravitas and confidence while maintaining authenticity.
In this episod…
Catherine Allison: Teach Yourself to Present
Discussing the findings of a massive survey of creative agencies and their clients, actor, coach and business presentation guru Catherine Allison gives advice on how to make business presentations, talks, seminars and online meetings fun, engaging, entertaining and most of all, memorable.
Catherine…
S2 Ep2 with Catherine Allison
Series 2 focusses on practice education in SLT.
Catherine comes on to the podcast to talk about her role in student placements, her experience, and to showcase her new large-group placement model being pioneered in her Trust. This is a brilliant listen for anyone looking to understand more about d…
EP104: A Deeper Dive into Client Development | Catherine Allison | Master the Art
In a market where new business feels harder, slower, and more competitive than ever, agencies can no longer afford to overlook the opportunity sitting right in front of them.
Industry pressure, procurement complexity, and shrinking marketing budgets mean that relying solely on new client acquisiti…
Gravitas: The Difference Between Confidence and Arrogance
In this episode of The Art of Sales, Adam is joined by Catherine Allison to unpack why most pitches are won or lost long before the creative idea is judged.
Drawing on the What Clients Think survey, Catherine explains why 71 percent of pitches fail due to softer factors like chemistry, confidence …
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