# Bill Shufelt
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Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1
It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible.See Privacy Po…
Why Athletic Brewing Is Winning the NA Beer Market | Bill Shufelt | Kreatures of Habit
Bill Shufelt, co-founder of Athletic Brewing, shares the full story behind leaving a demanding career in finance to build the #1 non-alcoholic beer company in the United States. After realiziång that traditional success wasn’t delivering fulfillment, he made the decision to quit alcohol—a move that…
Behind The Brand: Athletic Brewing
Bill Shufelt was a hedge fund analyst who didn't drink, couldn't find a non-alcoholic beer worth ordering, and one night his wife spun him around on a sidewalk and told him to do something about it. Eight years later, Athletic Brewing has 300 employees, four breweries, over a million barrels of cap…
Athletic Brewing cracks open the non-alcoholic beer market, with CEO Bill Shufelt
Non-alcoholic beer is booming, boosted by a cultural shift in Gen Z drinking habits and a pivot to healthy living. Athletic Brewing has become the biggest non-alcoholic beer brand in the US, fueling the buzz. Co-founder & CEO Bill Shufelt joins Rapid Response to share how Athletic is approaching a …
A 'Live' Take: In a Crowded Market, Clarity Wins
What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in i…
Athletic's Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category
Athletic Brewing co-founder and CEO Bill Shufelt is "the most excited" he's felt since founding the dedicated non-alcoholic (NA) beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what's driving his hyped feeling, with a foundation he and co-founder John Walker laid about a …
He Stopped Drinking and Built the #1 Non-Alcoholic Beer Brand in America 🍺 | Bill Shufelt, Co-Founder & CEO of Athletic Brewing
In this episode of WellBuilt, Jon sat down with Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company, the largest dedicated non-alcoholic brand in the United States.
Bill's path to Athletic started with a personal decision. He was 30, training for an ultra marathon, thinking about becoming…
How to Navigate Uncertainty & Build a Better Tomorrow
How to Survive a Shock Podcast
FIVE PRIMARY POINTS of the PODCAST
Great leaders replace uncertainty with courage, faith, and hope.Drawing on lessons from the Campbell Trophy Summit, former Intuit CEO Brad Smith argued that leadership is about helping people navigate uncertainty by choosing courage …
Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1
It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible.See Privacy Po…
Survivors of a Cape Cod religious sect speak out amid new lawsuit
On this episode of In Common:
A growing number of former Community of Jesus residents on Cape Cod are speaking out about the abuse they endured while living there. CAI's Gilda Geist investigated these claims and joins In Common to talk more about how she put her story together.
A resident at a …
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