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This week we got to discuss the importance of messaging among organizations. How do you take the cultures and values that are known internally among your church and communicate them externally to people who would otherwise not be familiar with it? We use theoretical examples like specific series designs and also include some real examples that we see in different organizations to help answer this question.
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So you’re gearing up for a launch or relaunch? It’s no surprise that you and your launch team members are excited about your plant. However, that excitement won’t translate en masse to the audience you are planting to, which means that you’ll need to do the work to find out how to build a bridge b…
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