INFORMAZIONI SU QUESTO EPISODIO
Would you rather lead through expertise or relationship trust? That's the question we discuss with Fathy Shetiah, CEO at 7C Lingo in Episode 381 of Wisdom From Wizards.
Fathy makes a great distinction: expertise gets you a seat at the table, but trust is what actually gets things done.
For CEOs thinking about writing a book, that matters.
Your expertise may convince someone to pick up your book. But your stories, perspective, honesty, and ability to connect are what build trust with the reader.
A book shouldn't just say, "Look how smart I am." Nobody wants to read a 200-page resume.
The best books make readers think, "This person gets it."
Expertise opens the door. Trust invites people to stay.
Check out more such insights in my bestselling business book Wisdom From Wizards on Amazon.
Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 87+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.
If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with my 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) message me!
