Organic Marketing Content to Get More Customers, with Kris Reid

Website: https://ardorseo.com/

LinkedIn: https://www.linkedin.com/in/coolestguyinseo/

NOTES:

• [00:28] Kevin: Today, our guest is Kris Reid. We are going to be discussing getting more customers easily. Kris is founder of ArdorSEO, and he's an expert on how to put yourself out there. Would you mind sharing with our listeners where you came from and what inspired you to do what you do today?
• [02:20] Kris: I wondered what the hell am I going to do with my life? And being a computer geek, I wanted to learn a new type of programming. So I started programming this new type of online game, and I wondered how you get people to the website to start playing it, and that's where I learned about SEO
• [03:30] I didn't have a grand master plan to go into SEO, I just kind of stumbled into it and thought it was really cool
• [04:35] Two problems that you get with working through an agency when we don't own the customer directly, is you don't have enough influence and often if you're in an agency you're too scared to say anything
• [05:00] Sometimes rather than giving the customer what they want, you have to give them what they need and sometimes that's a hard decision
• [05:15] An advantage to working with the actual business owner is they have a passion about what they do. So you get to help uncover said passion and why they got into business and help them grow their business and help make the world a better place
• [05:50] Kevin: It's important to like what you do and to feel good about it and somehow be adding to the world
• [06:38] You do what you do because you found this unique path that helps people out and adds a positive aspect to the world. So SEO (search engine optimization). Why should our listeners care about this?
• [06:55] Kris: It sounds like such a boring topic and it doesn't have to be. It's such a new topic since most business owners don't know about it. If they knew about it, they'd already be doing it[07:10] If you think about every other form of marketing (ex: having a billboard or a TV ad or Facebook ad), it's interrupt marketing. What's more effective is someone actively searching for what they need and exactly what you do. So having your message right where they're looking, what's more powerful than that?
• [08:00] Unless you're a photographer or sell beauty, a website doesn't have to look beautiful. It just needs to be found (needs to convey your message and show that you're an expert)
• [09:17] Kevin: And that's where your company comes in. Trying to get that website in front of the people who are trying to look for that website or service that you're offering
• [09:25] Kris: Yeah and the very first step with this is key word research. You need to understand what your customers are searching for and in what quantity and how competitive those key words are
• [11:27] Kevin: So your own website could be competing against itself for rankings on the Google searches?
• [11:32] Kris: Yeah you need to make it really clear to Google which pages are most important and which pages rank for which key word (need to have their own topic)
• [13:50] A little trick that everyone can do themselves to analyze their own website is if you go to Google and type "site: your domain name" that'll show all the pages you have listed in Google and in what Google sees as the most important pages (the first should be your main website)[14:25] The thing you want to look at is what do all your pages look like because that's how they're going to come up on Google search
• [18:23] You need to build a strategy to first get your website earning money now and mix that with the long game (good balance between making money now and making money later)
• [19:08] The vast majority of businesses go out of business because they can't get enough customers
• [19:52] Kevin: Do you have any other tips or ideas about helping people find key words and how key words work?
• [19:59] Kris: Yeah key word research is tricky but the simplest way you can do it is to get into the thoughts of your customers (what are they searching for? What is the problem you solve?)
• [20:55] The more back links you have, the stronger your domain authority will be because most back links go to a domain
• [25:20] Kevin: So for our listeners if they're looking to learn a little bit more about this or learn to optimize their website, is there an audit they can have done on their website to help them out?
• [25:33] Kris: Well I'll tell you what as a little special treat for your listeners I will give them a special offer. If you go to ardorseo.com/Kevin, I will personally make your website. I will do what we just talked about and I will do some key word research. And I'll do it for the price of $7. And as an added bonus, if they give your podcast a review, we'll give them an extra special present
• [26:33] Kevin: Before we close, I'm going to ask you for a WTR value bomb, which is in your experience, what should our listeners look to avoid doing and what can they do about it?
• [26:48] Kris: In business and in life, don't spend more money than you make (live within your means)